September 05 2017
You may remember them for doing crazy stunts on anything with two or four wheels, but now Rob Dyrdek and Nitro Circus’ Jeremy Rawle and Travis Pastrana are now expressing themselves in a new way with the recent launch of their Black Feather Whiskey, an 86-proof American Bourbon.
“We founded Black Feather Whiskey for those wanting a whiskey with some soul,” says Rawle, who serves as the brand’s CEO, via a statement. “Those who aren’t afraid of hard work or getting their hands dirty. Those who want a whiskey that’s as much of a workhorse as they are. It’s about living what you love—finding that creative ﬁre to forge ahead and make things happen.”
To promote the brand’s craftsman aesthetic, the Black Feather team will engage consumers with content and events highlighting the artists, creators, tradesmen, and doers who were forged by creative fires.
Black Feather Whiskey is a true American product — handpicked allotments from Indiana, bottling in Houston, and headquarters in Salt Lake City. “Luckily, our employees, barrels, and facilities are in good shape, but we do have several large orders that are on hold due to the road closures,” says Jay Williams, Black Feather’s Head of Marketing. “Southern California is ready to open as a market as soon as we get product on the road.”
Black Feather’s first American Bourbon offer is available in 750 ml bottle at $30. It is currently available in Texas and Utah, with California and Colorado and online orders to follow in the coming months.