About Us | Black Feather Whiskey


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We’re for those who forge their own path by living what they love.Those who respect the past but won’t be defined by it.Those who believe hard work makes things happen and who’s passion is in the details.




Black Feather is whiskey with the same principles by which we try to live. Easy going, but hard working. Honest with no bullshit. Welcoming but full of fire. A need to be free, but also belong. American whiskey as innately American as a whiskey can be.

Grab some friends, put on some music, and START A WHISKEY COMPANY.

Black Feather Whiskey was founded by Jeremy Rawle and a group of lifelong friends. Our investors and advisors include Travis Pastrana from the Nitro Circus franchise; and investor Rob Dyrdek, known for his shows in which he has both starred in and produced. The team has created a hardworking, everyday easy drinker that’s premium, not precious.


The Untethered Whiskey: Black Feather
Jeremy Rawle, Jay Williams and Matthew Seegmiller are the heart and soul of Black Feather Whiskey
Slug MagazineNovember 3 2017
Salt Lake Tribune
After 15 years running the uber-succesful Nitro Circus action sports entertainment franchise, founder Jeremy Rawle was ready for a new challenge
Salt Lake TribuneOctober 11 2017
American Brown Spirits: A Cure For Autumn's Pumpkin-Spice Madness.
Forbes Reviews Black Feather Whiskey
Forbes MagazineSeptember 28 2017
Paste Magazine Reviews Black Feather Whiskey
Three action sports/reality TV stars have come together to produce a bourbon. And it's good.
Paste MagazineSeptember 28 2017
Salt Lake Magazine "Farm to Glass" Competition
Salt Lake Magazine "Farm to Glass" Cocktail Competition.
Salt Lake MagazineSeptember 20 2017
Food Beast
Rob Dyrdek and Nitro Circus' Jeremy Rawle and Travis Pastrana are now expressing themselves in a new way
Food BeastSeptember 5 2017
Beverage Daily
Black Feather CEO: "We see it as premium, not precious."
Beverage DailyAugust 25 2017
Black Feather Whiskey announces the official launch of their new 86-proof American bourbon.
BevNetAugust 23 2017